It was just a question of time and everybody knew it was going to happen sooner or later. Someone only needed to discover the gap in the market here on Koh Phangan Paradise Island and then just do it 😉
So … the 3.rd edition of the first Island Magazine just came out this month in February 2005 and it is called ‘Phangan Explorer – all you need to know about Koh Phangan’. The main goal of the crew around Charlie C. Solares is to provide relevant information to travelers coming to Koh Phangan Island.
Though it may sound unbelievable to you but a ‘Colonic Therapy’ is indeed a very relevant information for all travelers coming to Koh Phangan, isn’t it? So don’t hesitate a second and flush your ass at least once here on this lovely island 😉 Detailed pro & contra can be found in the last 2 editions of the Island magazine!
But I have to admit the content of the magazine improved quite a bit since the last 3 editions. In December they were still recommending you to take a cool and refreshing bath at Laem Son Lake on the west coast of Koh Phangan. But at least 10 people have died in that zinc mining lake in the last 10 years and therefore also Phangan Explorer updated the facts. It’s recommended that you don’t go swimming or diving in this old mining lake – GREAT!
What is a bit boring is the same repeating content in the Phangan Explorer Island Magazine every single month. Healthy Living – Detox or Retox? Ayurvedic Yoga Massage! Land Title Deeds – getting the right papers! Island Living – Buying Real Estate on Koh Phangan! And so on … the same again and again …
But you have to keep in mind that the magazine is not written for the islands long term patients, like Becki, so there’s something new in it every month for the average traveler who comes and stays for 2-3 weeks.
Be assured we are working hard to improve! How? By providing information that is important for those travelers looking to explore. For this reason we are actively exploring the island ourselves and describing it many hidden jewels. So … where are the hidden jewels?? Where are the awful facts?
Please tell us about the ‘Taxi Mafia’ here on Koh Phangan Island and the night fare prices 😉 Tell us about the story of renting a motorbike and the sometimes awful consequences! Tell us where to find the best ganja on the island for the best price! Tell us about some good real parties and the best ecstasy available at the moment 😉 Tell us about the road conditions and that most of the Thai people here don’t know anything about road signs! Tell us what happens if you have an accident with a Thai and the nasty deals with the local police. Tell us about the golden rule that the tourist always has to pay … no matter what! Tell us about the road accidents and the number of dead people every month! Tell us about the land behind the smile 😉
Well … sounds fascinating but if you’re doing a commercial project then you better start hiding the truth and tell everybody how wonderful and beautiful everything is here on an island called Koh Phangan in the Gulf of Thailand 😉
But no worries … the good and the bad things can be found everywhere on this planet. But we need to focus on those bad things first to finally transform them into something good, isn’t it? Otherwise the shit will definitely hit the fan – I promise 🙂
Recently I also got contacted by one of my customers and friends Fiona who runs the Mai Pen Rai Bungalows at Thansadet beach. She complained that Phangan Explorer had used some of the pictures from her website http://thansadet.com
Without even asking her or put some credits back to her website ;-( The picture was also used for an advert for Palita Lodge which actually is situated at Haadrin Beach and not in Thansadet! So come on guys … didn’t you say that you’re actively exploring the island by yourselves to find the hidden jewels?? Don’t just copy and paste the data from some other websites, modify it a bit with Adobe and write your name on top of it! That’s not very nice, don’t you know that 😉 Show some respect, please!
But in our times of ‘maximize your profits!’ and ‘get rich no matter what’ it’s hard to produce something unique with quality and style. Becki did some tiny calculations with the last February edition and I assume that there’s an income by advertisements around 350.000 Baht each month. Costs for magazine printing could be around 15 Baht per copy and would make around 150.000 Baht for 10.000 copies. So this gives you around 100.000 – 200.000 Baht each month to produce a nice Phangan Explorer Island Magazine. Keep up the good work 😉
Another thing is called market penetration and means that all the others are not sleeping at all! The second Island Magazine is coming out soon beginning of March 2005. The publisher is called Phangan.info and offers cheaper prices for advertisements in their magazine which is published every 3 months.
Another competitor comes from the local Thai market and is also planning to publish another Island Magazine sooner or later. They are called Phanganweb.com
So there must be quite some money to make as more and more Island Magazines seems to pop up like magic mushrooms 😉
Oh … and before I forget! The website of Phangan Explorer can be found here. If you need more detailed information about Phangan Explorer advertisement please feel free to call 07-1428937 and ask for Pafi 😉
Happy advertising 😉